Why We Chose to Focus on Duvets – The Story of The Nights and Days London
At The Nights and Days London, we started with a simple question: “What do people really want from their bedding?”
We found the answer in something surprisingly straightforward: a duvet that’s soft, beautiful, and easy to live with.
Our journey began with the coverless duvet—no covers, no fuss, just comfort. As a young brand, we wanted our first product to reflect everything we believe in: simplicity, softness, ease, and a quiet kind of luxury.
There’s something beautiful about an item that becomes part of your everyday. For us, bedding isn’t about trends or perfection. It’s about moments—quiet mornings, lazy Sundays, and restful nights.
We chose to focus on duvets not because they are flashy, but because they matter. They hold you at the end of the day. And we believe those small comforts deserve better attention.
We’re just getting started. But we’re starting with heart.
Welcome to The Nights and Days London.
